HAMELIN Brands

Hamelin
NEWS
August 31 2012
Back THE NEW POSITIONING OF THE ELBA BRAND LAUNCHED WITH 3 FILMS ON TV AND INTERNET
STOP FILING. GET ORGANISED. ELBA

 On the occasion of the 2012 Back-To-School, ELBA has launched its first great advertising saga on TV.

For the first time in Europe, one of the leading players will activate all levers to change the vision of filing products in order to sustainably create value on this market, implementing:

  • A relevant consumer-based market segmentation, leading to the launch of new ranges like Elba School Life, Elba For Students and Elba For Business,
  • An increasing number of innovative concepts that fuel these ranges,
  • Now, a communication designed to make people forget about the painful chore of traditional filing and, on the contrary, inspire them for a better organisation thanks to the magic of the ELBA solutions.

« STOP FILING. GET ORGANISED. ELBA »

A set of 3 TV films in 7 and 12 seconds formats are followed by 3 other 45 seconds films that reveal how ELBA makes it simply and intuitively possible to instantly transform an unbearable mess into a liberating organisation.

These 3 ELBA films allow the brand to reach all target groups, from students and pupils to office and home users.

The kick-off has taken place on Friday 31st of August on French TV, prefiguring a major ELBA saga communication over the next months and years in Europe.

Click here below to discover the magic of ELBA solutions:

http://www.ailleurs-exactement.com/elbaeffect/index.html